I lead us through a process to clearly articulate the big picture: What is the purpose of your organization or brand in the world? In which marketplace do you operate and how does it work? How is your offering uniquely benefiting a specific audience and how will they know?
How does your organization or brand step out and act, look and speak in an authentic manner that engages your target audience? I work in an inclusive, collaborative manner with key stakeholders to define what success will look like.